No one can stop

Experimental Documentary, 2018, 7’13 min

Director Camera, Editor: Hyeseon Jeong

Music and Voice: Hyeseon Jeong

Production: Academy of Media Arts Cologne

 

What significance can be ascribed to the Olympic Games today? The ongoing commercialisation of major events is shifting the focus away from sports and opening up new and vast advertising spaces. While many sports venues are physically deteriorating, souvenirs, stock photos and the like continue to exist and tell of the event. The short film shows the absurd cycle of modern Olympic Games in Athens, Pyeongchang from both, an analogue and a digital perspective. The effects of digitalization, network-marketing and decentralization are hereby made evident.

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